Identifit
Your closet, organized. Your style, simplified.
Scope
UI/UX Design
Mobile Design
Team
Michelle K.
Subin J.
Jacqueline F.
Ici S.
Brittney V.
Role
Product Designer
Date
December 2024 – June 2025
Overview
Thoughts of Nothing to Wear?
Outfits often get lost in the clutter of our closets or forgotten in our camera rolls. For those looking to organize, experiment, or simply make getting dressed easier, there's rarely a platform that’s both smart and style-savvy.
Identifit is your personalized style hub, offering 2 key entry points:
01
Outfit Ideas
AI-powered suggestions tailored to your wardrobe and weather
02
OOTD & Virtual Closet
Upload, categorize, and view all your clothes in one place for OOTD
Problem Space
The Pareto Principle shows we regularly wear only 20% of our closet,
while the other 80% sits untouched, often buried in clutter.
User Research +
Interview
We surveyed 112 Gen Z and 17 user interviews to better understand their closet organization and the factors that influence their outfit creation.
Pain Point
01
Struggle to keep track of what’s in their closet
02
Lack of assurance with their current styles
03
Overwhelmed by the effort needed to try new styles
Opportunity
How might we streamline the process of organizing users’ existing clothing items to help explore and identify their styles?
Ideation
Explore Personalized & Simple
User Flow
Based on user interviews, we centered two main focus for primary ideation:
01
Personalization
Style is highly personal, so we prioritized features that adapt to individual tastes.
02
Simplicity
With multiples goals in mind, we explored to create a clean, efficient user flow to avoid overwhelming users.
Iteration
When User Spoke 🗣️ We Listened👂
Through 2 rounds of usability testing, many thoughtful feedback were received.
01
Customizable display for users
The subcategories bar was helpful yet many users felt overwhelmed by the amount of information shown at once.
To address this need, the option to dropdown subcategories was introduced as needed.
Categories (Iterations)
02
Navigation with No Confusion
In our initial design, the Mixer page included both outfit creation and an archive of saved outfits which caused confusion, as similar features were available on other pages.
To improve clarity, we renamed the page to “Archive” and removed the outfit creation feature.
Archive (Iterations)
03
Enhance Visual Focus
In original design, the recommendation page displayed multiple outfit suggestions at once. This made it difficult for users to focus on individual looks and appreciate styling details.
New design shows one outfit at a time, using a Tinder-style swipe to make browsing more fun and engaging.
Rec Page (Iterations)
Final Design
Welcome to Identifit!
Identifit is an AI-powered smart closet hub that helps users manage personal wardrobe, plan outfits, and assist their personal style exploration.
With AI recommendations and personalized recommendations, Identifit makes everyday dressing effortlessly and intentional.
Outfit Recommandation
Personalized outfit suggestions tailored to your wardrobe, style preferences, and the occasion.
Recreation